Rockbuster Stealth LLC Market Analysis
Overview
Motivation
Rockbuster Stealth LLC offers movie rental services in several physicals locations around the world. In order to stay competitive in the media industry, they are looking offer a online streaming service, and need to know the best location to launch.
Objective
Analyze customer data to prepare for Rockbuster’s online streaming services launch
Scope
The project looks at all of Rockbuster DVD rentals across the globe.
Key Questions
Top Country
India
Top City
Aurora
(United States)
Top Customer
Lena
Jensen
(India)
Country Customer Population
<100
in top performing
countries
City Customer Population
1
customer on
average
Average Income Per Rental
14.86
USD