Rockbuster Stealth LLC Market Analysis

Overview

Motivation

Rockbuster Stealth LLC offers movie rental services in several physicals locations around the world. In order to stay competitive in the media industry, they are looking offer a online streaming service, and need to know the best location to launch.

Objective

Analyze customer data to prepare for Rockbuster’s online streaming services launch

Scope

The project looks at all of Rockbuster DVD rentals across the globe.

Key Questions

Top Country

 India

Top City

 Aurora 

    (United States)    

Top Customer

    Lena    

  Jensen  

          (India)         

Country Customer Population

 <100 

    in top performing    

          countries           

City Customer Population

      1      

      customer on      

           average           

Average Income Per Rental

14.86

         USD         

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